When an order is placed online, the package is the only physical contact between your business and your customer. It is therefore a key moment to create a connection, strengthen your brand image, and encourage a new purchase.
Here’s how to take care of your packages to make them a simple and effective tool for building customer loyalty.
Well-presented, clean, and sturdy packaging makes a positive first impression. It shows that you pay attention to detail, even from a distance.
A customer who receives a well-packaged parcel is more likely to recommend you and return to your store.
Take advantage of every package to remind customers that you are also online:
This little reminder helps customers stay connected, even after they’ve placed an order.
A small, unexpected gift can make all the difference. It doesn’t have to be expensive to make an impression.
This gesture creates surprise and makes people want to talk about you.
To encourage a second purchase, there’s nothing like a well-placed voucher:
A well-worded discount voucher can turn a first purchase into a habit.
Every package is a unique opportunity to make a good impression, convey your values, and encourage a new purchase. Treat it as a marketing tool in its own right.
